If you are on the verge of creating a venture video pitch then it is a must for you to learn how to make an excellent one. Remember, this video will be a presentation of your current business or your brainchild which you are about to launch. Customers and investors both will judge your capabilities based on how well the video depicts them.
If you have gathered all the material, have written the script and you are now finally about to produce the video then these tips are for you. Follow them and you will ‘rise and shine’ with your venture pitch video!Your Video’s Structure:
Before you get hold of the camera and start shooting, it is important for you to plan the structure of your video. The flow of the video is based on the structure you have created. It is important for the video to be in a proper flow or else your customers/investors will feel awkward. A short video pitch which is no longer than 30 seconds is best. So, keeping that in mind, you have 30 seconds to deliver your message.Steps for Shooting the Video:
Here are some of the basic steps you need to follow for your video pitch:
- Do not use any special effects. Your video should be all about the business, products, services and the people involved in the process. Anything additional will break the momentum.
- Use a simple and plain background. White backgrounds work best when it comes to such videos.
- Use proper lighting. It should neither be too bright nor too dark. Use canvas shades if necessary.
- Use a tripod to make sure the video is steady. Steady images and videos look professional instead of the shaky ones.
- Use an external microphone. Don’t be dependent upon the microphone of your camera. While shooting, the camera will make a lot of noises internally and this can affect the sound quality badly.
- Keep your images and videos smaller in size. Your customers and investors will most likely view it online so it is important that the video is easy to download.
- Try not to use the auto-focus option present in most cameras. This option can make sudden unwanted changes within the video which might be a problem.
- Don’t change the zoom or the pan while you are shooting your video.
- Use reliable software to transfer the video from your camera to the computer.
First off, do not make any unwanted changes in the video. Check the video quality and the audio quality thoroughly. Use good video editing software such as CyberLink PowerDirector, Corel VideoStudio Pro X3 and Adobe Premiere Elements. Remember, editing should be your least concern. Try and make the video up to the mark so that it requires minimal editing. If you have used a fine HD video recording camera then you shouldn’t be worried about the editing part. Canon, Sony CyberShot and Nikon are some of the best camera brands around from which you should select.